Situation

Chiropractic clinic needed to grow its clientele quickly to become profitable after a transition of leadership.

My Impact

I took the new owners through a marketing assessment. From the marketing assessment we identified their value proposition to the market. I created a marketing plan which encompassed a new website, new overall branding for print and online, appropriate digital media strategy. Specific KPI’s were established. The digital marketing plan allowed the company to focus their efforts, reduce their marketing costs and speak to their market in a voice that drew in clients.

Results

The company increased its clientele and filled all available service slots, increased its favorable reviews on Google by 75% with in four months of launching the digital campaign.